Fisher Price is a registered trademark owned by Mattel, one of the worlds largest toy manufacturers. Fisher Price was founded in 1930 by Irving Price, Herman Fisher and Helen Schelle, when they displayed 16 wooden toys at New York Ciy's International Toy Fair. Since then Fisher Price has become one of the most trusted names in the toy industry and are perhaps best known for their innovative approach to learning toys, character based toys and baby gear.

Fisher Price believes in a philosophy which will aid in the potential of children and to create an environment which supports their growth, learning capacity and to give them the best start in life. Fisher Price also creates toys and services which make a childs playtime life much more fun.

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